LifeWorks Austin
LifeWorks, a nonprofit organization based in Austin, TX, is dedicated to assisting youth and families experiencing homelessness on their journey towards self-sufficiency.
Photo by Jasmine Brooks | Former Austin Youth Collective Member, Alex.
In September 2019, I developed the official LifeWorks style guide, designed to evolve and expand alongside the nonprofit. This was a crucial milestone for the agency, as it marked the first time in its 20-year history that a style guide had been established, paving the way for extensive brand exploration. The style guide encompasses all brand guidelines, covering templates, colors, and logo usage, and spans approximately 52 pages.
Notable Projects
2019 Annual Report
Discover LifeWorks’ impact in the 2019 Annual Report.
End Youth Homelessness Infograph
Poster insert for the 2019 Annual Report for the EYH Campaign.
LifeWorks 2018 Annual Report
Explore LifeWorks’ milestones 2018 Annual Report.
AIGA Changemaker Series
The Changemaker Series is a collaborative effort between AIGA Austin and local nonprofits, aiming to leverage design thinking to address social challenges. In 2019, I applied LifeWorks to be a part of this initiative in partnership with AIGA Austin. Together with a group of designers, we worked on increasing awareness and support for LifeWorks' services. The project involved:
Developing a comprehensive campaign strategy.
Creating promotional materials.
Formulating an outreach plan to engage volunteers and donors.
This collaboration was part of AIGA Austin's Design for Good initiative, showcasing the power of design in creating positive social impact.
My role: LifeWorks Representative and Project Manager with Director of Marketing and Communications Julianne Hanckel.
